Sochi 2014 Will Be the Most Extreme Olympics Ever
As Sochi gears up to welcome the world’s best athletes to the 2014 Winter Olympics, the IOC is banking that the addition of slopestyle skiing and snowboarding events will continue to attract the coveted young viewers who watch the X Games.
“It’s not just about the moments we watch on TV… It’s about selling all the commercial products attached to the sport. It’s about selling the lifestyle.”
Of the 12 new events this year, nine involve the premiere Winter X Games sports of snowboarding and (non-traditional) skiing. The other three new sports involve team figure skating, luge and biathlon.